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Connecting With Clients

Have you ever heard of the “curse of knowledge”? 

It is a cognitive bias that happens when we think someone else has the same knowledge we do. And it happens all the time when we communicate with clients!

On a scale of 1 to 10, your dance knowledge is a 10. But your average client or prospect is probably a 2 or 3 at most.

Achieving effective sales, high trust, and strong engagement requires that you close the gap between your knowledge and theirs. 

What’s the solution to closing the gap? Meet them where they are.

Try some of these solutions to eliminate the curse of knowledge and build confident connections:

  • Empathize. Remember that parents may be new to dance—and learning new things takes patience and understanding.
  • Reassure. Remind parents often that dance for their child is a great decision. Re-cast your studio vision for them frequently.
  • Educate. Use studio emails, newsletters, blog posts, and social media to help parents learn more about your studio and the benefits of dance.
  • Don’t assume. Take explanations one step at a time and welcome questions, even if you hear them all the time.
  • Lean into simplicity. Resist the urge to overcomplicate communications. Use super simple text, colorful graphics, and storytelling.

Are there other ways you are closing the gaps? Tell us @studiotrainingsolutions on Facebook or Instagram! We want to hear your solutions too. 🙂



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