Jacksonville International Airport (JAX) is the closest airport to our event.

To book a hotel room, please use this link or call The Ritz-Carlton, Amelia Island at 866-763-2960. 

As an added benefit for staying on-site, we are offering reserved seating as well as four complimentary meals for anyone staying on site. Some restrictions apply.

Ubers and Lyfts are not always available to and from the airport. We recommend booking a ride with a local car service that we've partnered with. You can reach Barr's Transportation at 904.642.1662. 

If you prefer to use Uber or Lyft, we recommend scheduling your ride in advance as there may not be anyone available on demand as there would be in a bigger city.

We also encourage you to ride share to and from the airport with other attendees! The best place to do this is on the SOU™ Facebook page.

Our vendor appointments are a highlight of our events! Appointment times will open on January 6, 2025. Simply click on the vendor logos below to schedule your appointments.

Registration will be open on Tuesday, January 21 from 12:00-5:00 pm and again on Wednesday, January 22 from 8:30-10:00 am.

Registration will be located at the registration desk in the lobby outside of the Talbot Ballroom.

We suggest you bring business casual clothes that you feel comfortable in for the General Sessions. There are plenty of recreational activities on the hotel property as well, so don't forget to pack clothes to play in!

To be prepared for learning, we recommend you bring:

• A sweater for the general session room
• Pens, pencils, highlighters
• Post-it notes, etc.
• Snacks
• Your computer
• Charging cords

We will be providing the following meals at SOU™:

Tuesday:

*Appetizers at the Mix & Mingle

Tuesday:

*Breakfast and Lunch will be provided for attendees staying on-site at The Ritz-Carlton. 

Thursday:

*Breakfast and Lunch will be provided for attendees staying on-site at The Ritz-Carlton.

Friday:

*Lunch will be provided for all attendees registered for Masters Day: Finance 2.0

For those registered prior to December 1, 2024 and staying on-site at The Ritz-Carlton, we are pleased to offer reserved seating. 

The doors to our General Session room will open 30 minutes prior to the first session each day.

All of your materials must be removed from the room each evening.

Hosting a hybrid event has proven to be logistically challenging and does not allow us to produce the quality of experience that we are known for. Because of that, we will not be offering a virtual option for this event. If you aren’t able to attend SOU™ in person, we will be offering a limited amount of on-demand recordings of the event. The recordings will be available approximately 2 weeks after the event.  

MTJGD™ pins were first introduced at SOU™ Miami. They represent achievements in the community, such as 5-Year Member, Presenter, Charter Member, 1-Year Member pin, YPAD Certified pin, Certified Coach™ pin, and more!

If you have any to pick up they will be located at the Help Desk.

More Than Just Great Dancing!® is a family-friendly environment giving working families opportunities to grow their businesses. Babies are permitted to attend events, however, caretakers are asked to step out if the baby needs soothing. Attendance for older children is recommended for ages 16+ only.

There are seven restaurants on-site at the Ritz-Carlton. To learn more about the different options, head to the dining page on the hotel website.

There is a golf course just a few steps away from our host hotel! To make a reservation, please call the Golf Club of Amelia Island at 904.277.0012.

We highly recommend booking your spa appointment before arriving at the Ritz-Carlton as they normally book their appointments fully. To make an appointment, click here or call 904.277.1087.

To book cabanas, beach activities, fitness classes, nature excursions and more, head to this website!