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Attend Studio Owner University® 2025 for FREE with our 2-for-1 training deal! Click here to learn more!

ELEVATE. ENGAGE. EXCEL.

Are you ready to take your dance studio
to the next level?

 Join hundreds of passionate studio owners from around the world at Studio Owner University® January 21-24 2025,  for a premier 3-day business training conference tailored exclusively for dance studio owners. Held at the luxurious Ritz-Carlton, Amelia Island, this event offers top-tier coaching on finance, marketing, leadership, and staffing to help you grow your studio business. 

With limited seats available, this exclusive event fills up fast! Register now to reserve your place and invest in your studio’s success!

SOU DAY 1
SOU DAY 2
3
4
Tuesday January 21 5 x 7 in



Why attend a More Than Just Great Dancing!® Event?

With integrity at our core, MTJGD™ is an organization of innovation, leadership, education, and community. Our passion for top-notch service and education can be seen in the success of our affiliated studios. Our educational practices for business and classrooms are designed for long-term sustainable success.

More Than Just Great Dancing!® events are different from any other studio owner event because they are presented by experienced studio owners who have tested their theories in their businesses.

Studio Owner University® Includes:

  • Expert-Led Sessions: Gain valuable insights from successful studio owners and business leaders in the dance industry who have transformed their businesses.
  • Cutting-Edge Marketing Techniques: Learn the latest marketing strategies designed to attracts new students and retain your loyal client base.

You’ll learn:

  • Boost Your Studio’s Profitability: Get actionable advice on managing your studio’s finances, from pricing structures to budget planning and increasing revenue streams.
  • Create an Empowered Team: Build a strong, motivated team that aligns with your studio’s vision and values, ensuring long-term growth.
MTJGD - Insight Snippet Posts- Social media 1

 

Studio Owner University® Includes:

  • Expert-Led Sessions: Gain valuable insights from successful studio owners and business leaders in the dance industry who have transformed their businesses.
  • Cutting-Edge Marketing Techniques: Learn the latest marketing strategies designed to attracts new students and retain your loyal client base.
You’ll learn:

  • Boost Your Studio’s Profitability: Get actionable advice on managing your studio’s finances, from pricing structures to budget planning and increasing revenue streams.
  • Create an Empowered Team: Build a strong, motivated team that aligns with your studio’s vision and values, ensuring long-term growth.

elevate.

Elevate your studio’s success with 5-star business training from leading experts in the dance industry. Gain world-class insights through comprehensive sessions on studio finances, marketing strategies, team leadership, staff retention, and more.

engage.

Engage with like-minded studio owners who share your passion for growth and success. Build lasting relationships that will support your business journey, and connect with our hand-selected vendors to gain valuable partnerships for years to come.

excel.

Excel in every aspect of your studio’s success with transformative training and connections. The serene, and inspiring backdrop of the Ritz-Carlton, Amelia Island will give you the space to absorb each day’s training so you can return energized and ready for action!

elevate.

Elevate your studio’s success with 5-star business training from leading experts in the dance industry. Gain world-class insights through comprehensive sessions on studio finances, marketing strategies, team leadership, staff retention, and more.

engage.

Engage with like-minded studio owners who share your passion for growth and success. Build lasting relationships that will support your business journey, and connect with our hand-selected vendors to gain valuable partnerships for years to come.

excel.

Excel in every aspect of your studio’s success with transformative training and connections. The serene, and inspiring backdrop of the Ritz-Carlton, Amelia Island will give you the space to absorb each day’s training so you can return energized and ready for action!

Why Studio Owner University® is right for YOU!

This event is for you if...

FAQ

Studio Owner University® will be located at The Ritz-Carlton, Amelia Island. The Ritz offers an exquisite blend of Southern charm and oceanfront elegance. Imagine waking up to the gentle sounds of the Atlantic, with stunning sunrises painting the sky in vibrant hues!

We have reserved a block of rooms at to bring you the best rates. To learn more about the hotel, click here: https://book.passkey.com/e/50868656

At MTJGD™, we offer affiliated studios the advanced tools, resources, and coaching they need to achieve the highest standards in the industry. Beyond membership, we strive to be a positive influence on the greater dance industry by creating unique educational opportunities for all.

MTJGD™ is committed to best practices in safety and wellness, communication, teacher training, studio management, and community involvement. We serve members from around the globe with our tiered membership levels that include:

  • Leadership resources, financial calculators and tools for success
  • Graphic design templates and custom services
  • An invitation to our members-only Facebook forum
  • Access to personal 1:1 coaching with our MTJGD Certified Coaches™
  • Group coaching with Founder Misty Lown
  • Annual live events (always with fresh content!)

This is your chance to meet new vendors and learn about new products and services! Take the time to also meet new studio owners and reconnect with old friends. Appetizers will be provided and one drink ticket will be provided to each attendee.

Take an exclusive tour with a small group of studio owners over to Epcot for a private viewing of Harmonious, the fireworks show! Head over to the The Mexico Vista “the BEST location to view the fireworks!” for some desserts and drinks. Each guest will receive one drink ticket with a cash bar available. This event has limited openings, so don’t delay in registering!

SOU™ Sponsors and Exhibitors

Lindsey Sepa - SOU Image
It’s one thing to have big dreams and goals, but it’s ANOTHER to have the finest business minds in the industry to help you achieve those big dreams and goals. My heart is bursting with gratitude and love after these past few days at Studio Owner University®. Our coach, Misty W. Lown is pure brilliance and has a heart of gold, and her team is amazing. Our community is the most generous group of people I have ever known, and I am so proud to call them my friends and colleagues. We cannot wait to crush these goals, make these dreams come true, and take it to the next level!
Lindsey Sepa
Farrnington Valley Dance & Music
Katie Stull
It’s one thing to have big dreams and goals, but it’s ANOTHER to have the finest business minds in the industry to help you achieve those big dreams and goals. My heart is bursting with gratitude and love after these past few days at Studio Owner University®. Our coach, Misty W. Lown is pure brilliance and has a heart of gold, and her team is amazing. Our community is the most generous group of people I have ever known, and I am so proud to call them my friends and colleagues. We cannot wait to crush these goals, make these dreams come true, and take it to the next level!
Katie Stull
Excel Dance Centre
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Misty W. Lown and the team thank you again for another fantastic SOU™. Attending this event should be a requirement to own a studio. Each time I come I have become a better leader for my studio and community.
Nina Koch
East County Performing Arts Center

mtjgd™ founder Misty Lown has been Featured in

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