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Attend Studio Owner University® 2025 for FREE with our 2-for-1 training deal! Click here to learn more!

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MONDAY, FEBRUARY 6TH – WEDNESDAY, FEBRUARY 8TH.

SOU 2023 Logo WITH Magical Year Wording

The premier educational experience for studio owners.

What is Studio Owner University®?

Get ready to learn:

Marketing / Branding

Harness marketing, master social media, all things digital.

Financial

Understand the numbers, budgets and how to build for your future.

Tuition / Programs

Build a better tuition scale, and create a sales plan to fill your classrooms.

Business Operations

Implement studio best practices, studio software, productivity tools.

Staff

Protect yourself with contracts, conflict resolution, and raise up leaders.

Culture

Create a culture that results in a successful studio.

What studio owners say about
Studio Owner University®?

Lindsey Sepa - SOU Image

It’s one thing to have big dreams and goals, but it’s ANOTHER to have the finest business minds in the industry to help you achieve those big dreams and goals. My heart is bursting with gratitude and love after these past few days at Studio Owner University®. Our coach, Misty W. Lown is pure brilliance and has a heart of gold, and her team is amazing. Our community is the most generous group of people I have ever known, and I am so proud to call them my friends and colleagues. We cannot wait to crush these goals, make these dreams come true, and take it to the next level!

 – Lindsey Sepa, Farmington Valley Dance & Music, CT

It’s one thing to have big dreams and goals, but it’s ANOTHER to have the finest business minds in the industry to help you achieve those big dreams and goals. My heart is bursting with gratitude and love after these past few days at Studio Owner University®. Our coach, Misty W. Lown is pure brilliance and has a heart of gold, and her team is amazing. Our community is the most generous group of people I have ever known, and I am so proud to call them my friends and colleagues. We cannot wait to crush these goals, make these dreams come true, and take it to the next level!

Lindsey Sepa - SOU Image

 Lindsey Sepa, Farmington Valley Dance & Music, CT

Mind blown! The amount of info, support, education, and learning that happened at the Studio Owner University® this week was AMAZING! I love investing time and energy in how I can be the best for my families, my staff and my own family, and my faith. Thank you Misty W. Lown for putting so much time and effort into another amazing SOU™! 

 – Katie Stull, Excel Dance Centre, MI

Katie Stull

Mind blown! The amount of info, support, education, and learning that happened at the Studio Owner University® this week was AMAZING! I love investing time and energy in how I can be the best for my families, my staff and my own family, and my faith. Thank you Misty W. Lown for putting so much time and effort into another amazing SOU™! 

Katie Stull

  Katie Stull, Excel Dance Centre, MI

Nina Koch - Certified Coach

Misty W. Lown and the team thank you again for another fantastic SOU™. Attending this event should be a requirement to own a studio. Each time I come I have become a better leader for my studio and community.

 – Nina Koch, East County Performing Arts Center, CA

Misty W. Lown and the team thank you again for another fantastic SOU™. Attending this event should be a requirement to own a studio. Each time I come I have become a better leader for my studio and community.

Nina Koch - Certified Coach

 Nina Koch, East County Performing Arts Center, CA

Why attend a More Than Just Great Dancing!® Event?

Studio Owner University

With integrity at our core, MTJGD™ is an organization of innovation, leadership, education, and community. Our passion for top-notch service and education can be seen in the success of our affiliated studios. Our educational practices for business and classrooms are designed for long-term sustainable success.

More Than Just Great Dancing!® events are different from any other studio owner event because they are presented by experienced studio owners who have tested their theories in their businesses. 

Misty Lown, CEO, and Founder of MTJGD™, has been a studio owner for 25+ years. She operates a successful dance studio filled with 800 students while she manages multiple other ventures and dedicates time to her five children. 

 

Studio Owner University

Why attend a More Than Just Great Dancing!® Event?

With integrity at our core, MTJGD™ is an organization of innovation, leadership, education, and community. Our passion for top-notch service and education can be seen in the success of our affiliated studios. Our educational practices for business and classrooms are designed for long-term sustainable success.

More Than Just Great Dancing!® events are different from any other studio owner event because they are presented by experienced studio owners who have tested their theories in their businesses. 

Misty Lown, CEO, and Founder of MTJGD™, has been a studio owner for 25+ years. She operates a successful dance studio filled with 800 students while she manages multiple other ventures and dedicates time to her five children. 

 

Misty Lown has been Featured in

Is Studio Owner University® right for you?

This event is for you if:

This event is NOT for you if:

Invest in yourself, your business, and your family's future!

Studio Owner University® is an investment in yourself, your business, and your family. When you register for this event, you are making a commitment to work on your business by taking the tools and resources we provide and implementing them.

Your ticket to SOU™ includes two provided lunches, access to the Mix and Mingle and vendor appointments,  and 12 hours of top-notch content. 

We GUARANTEE you will see the return on your investment on the first official day of the event. If you DO NOT, you can turn in your learning materials at the end of the first day, and we will refund you 100% of your ticket price.

Photos of Studio Owners at a premier educational experience, Studio Owner University

Invest in yourself, your business, and your family's future!

Photos of Studio Owners at a premier educational experience, Studio Owner University

Studio Owner University® is an investment in yourself, your business, and your family. When you register for this event, you are making a commitment to work on your business by taking the tools and resources we provide and implementing them.

Your ticket to SOU™ includes (include the meals, any giveaways, freebies, and 12 hours of top-notch content. BONUS: (list something extra the non-members would get at SOU).

We GUARANTEE you will see the return on your investment on the first official day of the event. If you DO NOT, you can turn in your learning materials at the end of the first day, and we will refund you 100% of your ticket price.

Let the Magic Begin!

Registration for Studio Owner University Orlando is now closed.

Please email events@morethanjustgreatdancing.com if you need to confirm your registration.

Schedule

DAY One

Monday, February 6
1:00PM - 5:00PM
Rising Leader University
1:00PM - 5:00PM
6:00PM - 9:00PM
Mix & Mingle in Vendorland
6:00PM - 9:00PM

DAY TWO

Tuesday, February 7
7:30AM - 9:00AM
Vendorland and Vendor Appointments
7:30AM - 9:00AM
9:00AM - 4:30PM
General Sessions
Lunch Provided
9:00AM - 4:30PM
4:30PM - 6:00PM
Vendorland and Vendor Appointments
4:30PM - 6:00PM
7:00PM - 10PM
Epcot Experience
7:00PM - 10PM

DAY THREE

Wednesday, February 8
7:30AM - 9:00AM
Vendorland and Vendor Appointments
7:30AM - 9:00AM
9:00AM - 4:30PM
General Sessions
Lunch Provided
9:00AM - 4:30PM
11:30AM - 1:30PM
Vendor Appointments
11:30AM - 1:30PM

DAY Four

Thursday, February 9
9:00AM - 3:00PM
Masters Day
Lunch Provided (Extra add-on, register below)
9:00AM - 3:00PM

SOU™ Sponsors and Exhibitors

FAQ

Studio Owner University® will be located at the Disney’s Contemporary Resort. We have reserved a block of rooms at Disney World to bring you the best rates. In addition to your stay, we are excited to offer discounted tickets to the Disney Theme Parks when you attend Studio Owner University®!

To learn more about the hotel, click here: https://www.disneymeetingsandevents.com/disneyworld/contemporary-hotel/

At MTJGD™, we offer our licensed affiliated studios the advanced tools, resources, and coaching they need to achieve the highest standards in the industry. Beyond membership, we strive to be a positive influence on the greater dance industry by creating unique educational opportunities for all.

MTJGD™ is committed to best practices in safety and wellness, communication, teacher training, studio management, and community involvement. We serve members from around the globe with our tiered membership levels that include:

  • Leadership resources, financial calculators and tools for success
  • Graphic design templates and custom services
  • An invitation to our members-only Facebook forum
  • Access to personal 1:1 coaching with our MTJGD Certified Coaches™
  • Group coaching with Founder Misty Lown
  • Annual live events (always with fresh content!)

This is your chance to meet new vendors and learn about new products and services! Take the time to also meet new studio owners and reconnect with old friends. Appetizers will be provided and one drink ticket will be provided to each attendee.

Take an exclusive tour with a small group of studio owners over to Epcot for a private viewing of Harmonious, the fireworks show! Head over to the The Mexico Vista “the BEST location to view the fireworks!” for some desserts and drinks. Each guest will receive one drink ticket with a cash bar available. This event has limited openings, so don’t delay in registering!

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