The History of INSight Magazine™

MistyLown_INsight Magazine

When I was a young dancer, I loved getting my hands on a new magazine. (You can probably imagine that I loved Dance Magazine, but in high school I also had a subscription to Car and Driver!) I can distinctly remember how my heart would skip a beat when a new magazine was finally available. I lived for the feel of the glossy pages, the incredible photography—and of course, the anticipation of what would be covered in that month’s articles and advertisements.

As I grew up and became more entrenched in the business side of dance, I had the same feelings about other publications, like Entrepreneur and Forbes. Magazines became part of my personal development, and I read them on repeat.

Now, it’s like living a dream come true to be an actual publisher! INSight Magazine™ is powered by More Than Just Great Dancing!® and when we first started it, it was a small annual publication for members. But during 2019, we began thinking about how to expand the publication to serve the greater industry. Then in 2020, as the pandemic settled into place, those plans accelerated. We jumped into action, tripling the amount of content!

Today, INSight™ Magazine’s readership includes studio owners all over the world. Published twice a year, INSight™ is the only magazine written exclusively for studio owners. From professional dance journalists to our experienced MTJGD™ Certified Coaches, our contributors know the business of dance.

INSight™ offers a deep dive into topics like leadership, sales, budgeting, managing employees, vision-casting, and more. It also explores thought-provoking, important topics that relate to the evolution and sustainability of the industry, such as inclusion, safety, and yes, profitability. Studio owners need to know how important it is to make a living—and a life—doing the work they love.

We’re fortunate that INSight™ is backed by incredible vendors who want to see studio owners succeed. I’ve had advertisers tell me that they appreciate having the opportunity not just to be in the magazine, but to support our overall goal to deliver inspiration and education. That’s what I call a strong ecosystem!

I have this picture in my mind—maybe it actually happens in real life—that there are studio owners out there who open an issue of INSight™ or click on an article through Studio Training Solutions™ and immediately feel their shoulders relax. Right away, they feel understood. They sense the community and camaraderie within our pages. They feel a certainty that their studios are in this world to thrive. And they feel empowered to make changes to better themselves and their business.

We all know that studio ownership isn’t easy—but we also know that the work you put into it will multiply, rippling over to your family, staff, and students. And when you know there is a resource out there that is produced and supported by people who want to see you succeed at that work… well, that’s pretty darn special. INSight™ is truly more than just a magazine. It’s a community, workbook, and coach all rolled into one resource.

We’ve come a long way, and we hope you will come along with us for the rest of the journey!

Share This Article


Get the latest deals and offers from STS delivered directly to your inbox!

Never miss FREE resources, trainings, e-courses, and exclusive deals! 

Redeem Your $10 Credit

Here is a little something from us to help you along on your journey!